Fat Heads!

Bruno@Racingwithbruno
Dec 18, 2025
3 min read

All talk. No action.It’s the fashion of the moment. And racing, tragically, is no different.

We’ve built an entire cottage industry around influencers—people who speak endlessly yet produce nothing measurable. The industry buzzes about engagement, about horseplayers, about the future, while congratulating itself at networking socials in Arizona. Glasses clink. Hands shake. Word Salads flow.

Action?

Not so much.

Let me tell you where the action actually is.

Closing in on Two hundred thousand (200K) of action.

Quietly—almost embarrassingly so—our video works libraries have done what the talkers only promise. Through December 17, 2025 - 195,549 views, generated by 25,207 unique visitors. That isn’t branding. That isn’t buzz. That is quantifiable, via google analytics. We don't make shite up, its verifiable.

In comparison to 2024 statistics, 100,287 views and 10,825 unique visitors.

Sound self-serving for some? Perhaps, that is their opinion as they peruse our library for their own benefit, but statistically, like the truth, has a way of standing on its own.

And none of this happens by accident. Credit belongs to people who actually make this happen—Gary Palmisano, Jr. at Churchill Downs, Chauncey Morris, and Jenny McGaughey at the Kentucky Thoroughbred Association. Because of them, we deliver something rare in this industry: action—directly to the horse person FREE.

Horseplayers, breeders, owners are starved for information. They’re hungry for content. And let me be clear: I don’t mean a video with a handicapper’s face filling the screen, nodding solemnly while telling you who they “like.” That may be comforting theater for some, but it’s largely performative. And racing has had more than its fill of performance.

If you want performance, you don’t watch a man talk. You watch a horse run.

That’s how opinions are formed—by motion, stride, intent, condition. Not by affirmation.

Not by a talking head. Not by someone else’s confidence masquerading as insight.

My professional guess? Video workouts, delivered cleanly and simply to horseplayers, were never discussed in Arizona. Not once. And that’s fine. It’s not mandatory. It’s not fashionable. Outside of Kentucky—and outside the foresight of the Kentucky Thoroughbred Association—it’s not even a priority.

But owners want to see their horses. Breeders want to follow their stock.Horseplayers want to track first-time starters and stars in the making.

And they do. In six-figure numbers.

The average active user watches ten videos and spends over seven minutes inside the library. That is serious engagement—without a single “fat head” filling the screen.

Remember those? Oversized faces plastered on walls. A brief craze. A forgettable one.

I suspect no one wants to see my fat head on their screen either. They want their horse. In motion. In context. In truth.

And that’s exactly what these video libraries provide—free of charge—thanks to Gary and the KTA. They promote handle. They promote confidence. And they do something revolutionary in modern racing:

They replace noise with substance.

No talk.

All action.

For those of you who don’t yet know where to go—or how to take advantage of this free service—here are your options to bookmark: